Prescriptive Guidance Achieving Marketing Pipeline Goals

Marketing had powered most of SignalFx's revenue growth but they couldn’t accurately measure their impact on revenue, nor did they have the confidence that their marketing mix would result in the best revenue outcomes. They needed more prescriptive guidance to achieve their pipeline goals

Learn how SignalFx used Fortella to:

  • Achieve prescriptive guidance for exceeding corporate and segment-level revenue goals

  • Connect programs to revenue for an optimal marketing mix

  • Gain pipeline visibility to close gaps before it’s too late

  • Eliminate tedious, error-prone spreadsheets for pipeline planning and tracking

 “Fortella gives us more confidence in our decisions and more visibility into how those decisions ultimately contribute to the company’s success.” 

— Thomas Butta, Chief Marketing Officer at SignalFx

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