Scaling Revenue Engine with Fortella
Reciprocity couldn’t scale fast enough to keep pace with increasing revenue expectations. But with Fortella, they are able to gain greater pipeline visibility and
build a revenue-driven strategy that aligns Marketing’s moves with corporate goals.
Learn how Reciprocity uses Fortella to:
Perform more effective targeting by segments and buyer personas
Identify pipeline gaps earlier for predictable revenue performance
Surface marketing qualified accounts for better pipeline conversion
“Fortella gives us a better batting average because we’re focused only on the prospects who can drive revenue.”
— Ben Lack, Reciprocity’s Director of Business Development and Marketing
Download the Reciprocity
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