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Scaling Revenue Engine with Fortella

Reciprocity couldn’t scale fast enough to keep pace with increasing revenue expectations. But with Fortella, they are able to gain greater pipeline visibility and
build a revenue-driven strategy that aligns Marketing’s moves with corporate goals. 

Learn how Reciprocity uses Fortella to:

  • Perform more effective targeting by segments and buyer personas

  • Identify pipeline gaps earlier for predictable revenue performance 

  • Surface marketing qualified accounts for better pipeline conversion

“Fortella gives us a better batting average because we’re focused only on the prospects who can drive revenue.”

— Ben Lack, Reciprocity’s Director of Business Development and Marketing

Download the Reciprocity

Case Study

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