Replacing Spreadsheets with Modern Marketing Pipeline Management through Fortella​

8x8 was having trouble turning corporate bookings goals into pipeline plans while also forecasting out a year-and-a-half for each product line and segment. With Fortella, they were able to replace their complex spread-sheet that required full-time management, with a system for running Marketing with revenue centricity. 

Learn how 8X8 uses Fortella to:

  • Easily build and manage pipeline plans across a complex segment matrix while tracking and reporting on performance in real-time.

  • Forecasting clarity and guidance from a dedicated, revenue-driven marketing pipeline planning solution to ensure segment-level bookings goals are met.

  • Faster answers, deeper insights, and recommendations into pipeline opportunities and gaps without wasting precious marketing resources on error-prone spreadsheet models.

There’s no other tool that can do what Fortella can do. Not one.

— Venkat Nagaswamy, Global VP of Demand Generation, 8x8

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